IWOOT - SWAP Mobile Phone Watch

Few crazy people can't wait until the release of LG watch phone but think 1000£ is too much for a watch phone. Targeting those people,IWOOT has released a Watch mobile phone("swap") for 249£ with following features:

* 1.5-inch TFT screen
* Calls via Handsfree/Bluetooth Headset
* Playback of MP3, MIDI, WAV, AAC and MP4 files
* Touchscreen with stylus built into the watch strap
* Receive SMS/MMS
* Store upto 300 contacts
* Micro sdcard slot supporting upto 2GB Memory
* Audio recording
* 1.3 MP camera for recording pictures/Videos
* Battery with 100 Hours Standby and 180 minutes talktime

Think for a moment, why do you want to integrate mobile phone functionalities in a watch and pay more for it?